Honours (Higher) Diploma on

Specialist Higher Diploma in Marketing Management

Become knowledgeable, professional and proficient in marketing, sales, retail and customer service - and gain a Specialist Higher Diploma in Marketing Management from an accredited British College.


(1) Anybody enrolling for this Programme before 31st December 2024 will also be enrolled FREE for a Course on Strategy, Quality & Contemporary Business Concerns; the only requirement is that you provide your personal email address to the College on enrolment.

  • Summary of major topics
  • What is included
  • Related courses
  • Study & Career development

The 2-part Programme comprises these two interesting career-oriented courses:
1. Marketing & Sales Management
2. Retail Marketing Management

Here is a Summary of what you will learn in the Programme:

Course/Part 1:

Marketing & Sales Management

  • Marketing, Selling, Commerce, Target Markets
  • Consumers, Corporate Buyers, Buying Motives
  • Marketing Mix, Market Research, Segmentation
  • The Marketing Process, Aims, Marketing Tasks
  • Pricing, Competition, Differentiation, Brands
  • Distribution, Retail, Wholesale, Intermediaries
  • Internet Marketing, Commercial Websites
  • Forecasting & Planning in Sales & Marketing
  • Quality Systems, Product Life Cycle, Budgets
  • Promotional Mix, Advertising, Public Relations
  • Selling, Salesmanship, Sales Skills & Training
  • Management, Leadership, Recruitment
  • Developing Sales Teams, Conferences, Pay
  • Credit, Credit Control, Discounts, Warranties
  • Sales Letters, Literature, Sales Data, Records

Course/Part 2:

Retail Marketing Management

  • Retailing, Products, Customers, Merchandise
  • Retail Management, Retail Personnel, Jobs
  • Consumer Behaviour & Psychology, Research
  • Retail Location, Retail Premises, Site Selection
  • Store Layout, Customer Flow, Product Mapping
  • Retail Marketing, Product & Brand Management
  • Increasing Market Share, Market Development
  • Finance, Forecasting, Budgetary Control, Credit
  • Price Setting, Margins, Markup Pricing Strategies
  • Products & Demand, Sales Demonstrations
  • Retail HR Management, Recruitment, Training
  • Customer Loyalty, Service, Support, Satisfaction
  • Handling Complaints, Relationship Management
  • E-commerce, Websites, Social Media, Adverts
  • Personal Selling, Promotions, Product Returns


The special-offer low Fee includes:

Everything you need for study success is included:

  • Professional, easy-to-study Manuals and a simple assessment on each course
  • A Study Guide on how to learn and succeed in your study
  • Self-assessment test questions and model answers
  • Guidance on how to answers questions clearly and effectively

* THREE (3) awards:
(i) Diploma in Marketing & Sales Management
(ii) Diploma in Retail Marketing Management
(iii) Specialist Higher Diploma in Marketing Management

A wide range of further studies in Marketing and related fields is available.

The skills provided in this interesting and easy-to-study programme will provide a high level of understanding and ability across an important range of marketing subjects, opening up a wide range of careers to you, with strong prospects for promotion and advancement.

Specialist Higher Diploma in Marketing Management
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Payment Options:

British Pounds:
Single payment of £320
Or 2 monthly payments of £180
US Dollars:
Single payment of $640
Or 2 monthly payments of $360
Fee payment methods

Duration & Assessments

The Study Period is 18 months, but this is flexible; the Programme can be completed in a shorter period, or you can take longer if necessary.


You need to sit and pass an Examination on each course: (i) Marketing & Sales Management, and (ii) Retail Marketing Management.  The 2 Exams are based only upon the contents of the Study Materials which are provided to you in your Programme Fee.

Full and clear details about preparing for and sitting the Examd are provided to you, including in your Study & Training Guide, when you enrol. The clear information explains when, where and how your Examinations will be arranged - it is a simple and straightforward process, which hundreds of thousands of other Members have successfully gone through.

If you study well and follow the advice in the CIC Study & Training Guide you should be able to achieve high marks and good grades - and obtain your prestigious International Diplomas!

If you are paying by instalments, you must have paid both instalments before you can attempt your Exams.


THREE awards: (i) Diploma in Marketing & Sales Management (ii) Diploma in Retail Marketing Management (iii) Specialist Higher Diploma in Marketing Management