Baccalaureate on

Marketing Administration (BMA)

A professional Programme which increases knowledge and understanding, and evaluation and analysis ability, for business, marketing, business, international commerce and trade, and management and administration, with a specific focus and specialisation in marketing.

This Baccalaureate Study Programme with specialisation on Marketing Administration is designed by professionals to develop the high-level skills and competencies vital in men and women seeking successful careers in marketing, business, commerce, international marketing and international business, management and related areas, for all business, commercial, industrial, government and professional fields.  Such training is essential in today’s competitive business environment and a world of increasing international trade and globalisation.  The Programme provides a thorough and wide range of knowledge of marketing, business and advanced management subjects, including leadership and strategic matters, as well as on the major subjects of business accounting, communication, global marketing and international commerce.


(1) Anybody enrolling for this Programme before 31st December 2023 will also be enrolled FREE for a Course on Leadership /Management; the only requirement is that you provide your personal email address to the College on enrolment.

(2) During the “Covid-19” (Corona) virus pandemic and in lock-down periods, affected Members may be allowed to take Assignments (home-based course work) instead of or in addition to sitting Examinations to complete the Programme; details can be provided on request after enrolment onto the Programme.

(3) If you would like to study Business English & Communication as an additional subject on this Programme, the total fee would then be: A single full fee on enrolment of GBP1495 or USD2990 or EUR2320 OR, 2 instalments each of GBP825 or USD1650 or EUR1230 OR, 9 monthly instalments each of GBP215 or USD425 or EUR320. Confirm your wish to add this course when you send your Enrolment Form and fee payment.

  • Summary of major topics
  • What is included
  • Related courses
  • Study & Career development

CORE Subjects studied in ‘STUDY YEAR ONE’ are:

1.  Business Theory & Commercial Practice   

2.  Commercial Practice & Law

3.  Management & Administration in Business    

4.  Advanced Management & Administration

CORE Subjects studied in ‘STUDY YEAR TWO’ of the Programme are: 

5.   Sales & Marketing Administration     

6.   Advertising & Public Relations  

7.   International Business & Trade      

8.   Retail Marketing & Customer Relations


Summary of Content/Syllabus of each Core Subject

1. Business Theory & Commercial Practice  

  1. Planning, Forecasting, Profit, Objectives, Policy, Enterprises, Business Units, Directors, Distribution 
  2. Capital, Financing of Business, Working Capital, Funds Forecast, Revenue, Expenditure, Overhead
  3. Starting/Taking Over a Business, Market Potential, Competition, Location, Knowledge, Goodwill
  4. Organisation, Delegation, Responsibility, Structure, Charts, Control,  Communication, Flows 
  5. Budgets, Budgeting, Budgets, Limiting Factors, Control, Review, Standards, Pricing Policy       
  6. Credit and Credit Control, Types and Uses of Credit, Dangers, Liquidity, Types of Discounts
  7. Management of Personnel, Recruitment, Job Analysis, Selection, Appointment, Induction, Policy
  8. Stock Control, Costs, Levels, Records, Principles of Purchasing, Buyers, Suppliers, Orders, Receipts
  9. Sales, Salesmanship, Customers, Marketing Management, Responsibilities, Advertising, Promotion
  10. Production Management, Market, Technology, Factories, Costing, Industrial Administration  
  11. Financial Accounting, Bookkeeping, Ledgers, Manufacturing, P&L, Balance Sheets, Ratios
  12. Office Organisation, Room Layout, O&M Study, Environment, Control, Data, Records, Computers

2. Commercial Practice & Law  

  1. Commerce in the Modern World, Economics Systems, Commercial Law, Trade, Banking, Insurance
  2. Classifications of Law, Legal Systems; Criminal & Civil, Constitutional, Common, Statute, Case Law
  3. Commercial Law, Law of Contract: Offer, Acceptance, Consideration; Terms & Conditions of Trade
  4. Credit Transactions, Risk, Credit Management and Credit Terms, Business and Credit Documents
  5. Legal Business Units, Financing Companies, Shares, Law Relating to Company Directors & Officers
  6. Law of Tort for Physical Products, Types of Tort, Recovery, Defences, Proof, Consumer Protection
  7. Tort Law for Services, Defects, Damages, Types of Losses, Negligence, Harm, Duty of Care
  8. The Law of Agency, Types of Agent, Rights & Duties of Principals & Agents, Termination, Bailments
  9. Employment and Labour Law, Employment Contracts, Duty of Care, Breaches, Discrimination
  10. Principles and Law of Insurance, Indemnity, Risk, Insurers, Types of Insurance Policies, Documents
  11. Tort Liability for Premises, Workplaces, Occupiers, Visitors, Liability Insurance, Negligence, Defences
  12. Intellectual Property Protection, Copyright, Patents, Rights, Data Security, Franchises, Passing Off

3.  Management & Administration in Business

  1. Contemporary Management, Leadership, Commerce, Enterprises, Private/Public Companies  
  2. Functions of Management, Objectives, Strategy, Tactics, Operations, Quality, Standards 
  3. Responsibilities of Management, Seniority, Authority, Subordinates, Customers, Community
  4. Delegation of Responsibility, Review, Business Organisation, Expansion, Structure, Span of Control  
  5. Communication in Management, two-way, Vertical/Horizontal, Principles, Oral, Unspoken, Written  
  6. Planning, Forecasting, Budgeting, Budgetary Control, Preparation, Master Budget, Variances    
  7. Manpower Planning, Specialisation, Recruitment, Applicants, Selection, Interviews, Planning, Trials  
  8. Management of Personnel, Induction, Training, Remuneration, Personnel Policy, HR Department
  9. Industrial Relations, Trade Unions, Industrial Action, Collective Bargaining, Joint Consultation
  10. The Manager-Subordinate Relationship, Attitudes of Employers and Employees, Relationships
  11. Management Styles, Leadership, Respect & Loyalty, Disciplinary Action, Counselling, Resignations
  12. Manager Development, Traits, Attributes, Preparing for Career and Promotion in Management

4. Advanced Management & Administration 

  1. The Evolution of Management Theory, Fayol, Weber, Taylor, Mayo, Scientific Management
  2. Organisations, Ownership, Categories of Enterprises, Environmental Interaction, Systems Theory
  3. Structures of Organisations, Growth and Development, Structure and Control, Communication
  4. Motivational Theories, Argyis, Maslow, McGregor; Likert, Herzberg, Vroom, Handy, Psychology
  5. Theories on Leadership, Types, Trait, Style, Groups & Teams, Models, Analysis, Theorists
  6. Strategic Management, Fayol, Chandler, Andrews, Ansoff, BCG Matrix, Porter, SWOT, Analysis 
  7. Business Environment, PEST, Competition and Industry Rivalry, Barriers to Entry
  8. Managing Change, Culture, Learning Organisations, Theorists, Entrepreneurship
  9. Mission Statements, Organisation and Strategic Vision, Values and Beliefs, MBWA, MOST 
  10. Stakeholders, Shareholder Value, Business Ethics, Corporate & Social Responsibility 
  11. Communication Theory, Attitudes and Organisational Behaviour, Models and Theories 
  12. Business Ethics, Law, Compliance, Codes of Conduct, Ethical Investment

5.  Sales & Marketing Administration 

  1. Selling and Salesmanship in Modern Commerce, Sales Personnel, Personal Selling, Products    
  2. Consumer and Corporate Buyers, Transactions, Sales Displays, Demonstrations, Ongoing Sales   
  3. Travelling Sales Personnel, Environment, Attributes, Sources, Leads, Research, Journey Cycles
  4. Principles of Management in Sales, Recruiting and Training Sales Personnel       
  5. Markets, Market & Consumer Research, Test Marketing, Competition, Pricing, Psychology, Brands
  6. Sales Forecasting and Planning, The Product Life Cycle (PLC), Sales Budgets and Control
  7. Channels of Distribution, Wholesale, Retail, Franchise, Internet, Guarantees and Warranties
  8. Credit Terms, Accounts, Credit cards, Leasing, Contract Rental, Hire Purchase, Discounts      
  9. Advertising, Publicity, Agencies, Media, Public Relations, Sales Promotion, Loss Leaders
  10. Sales Records, Sales Office Organisation and Control, Sales graphs and Statistics
  11. Developing Sales Teams, Expansion, Supervision, Sales Targets, Sales Force Remuneration      
  12. International Marketing, Exporting, Balance of Payments, Customs Duties, Researching Overseas

6.  Advertising & Public Relations   

  1. Advertising, Advertisers, Advertisements, Features, Types, Importance, Marketing, Media, Agencies
  2. Advertising Media, Print Media, Broadcast Media, Cinema, Internet, Speciality, Point of Sale
  3. Agencies, Functions, Clients, Expertise, Organisation, Departments, Accounts, Revenue
  4. Creating Adverts, Copy, Typography, Commercial Buyers, Copywriting, Brands, Elements
  5. Illustrated Advertising Messages, Layout, Design, Contrast, Proportion, Layout, Print, Illustrations
  6. Preparing Radio, Television and Direct Mail Advertising
  7. Public Relations (PR) Theory and Practice, Communication, Goodwill, Images, Techniques
  8. PR Practitioners, Qualities, Internal PR Departments, Consultancy, Costs, Budgets, Accounts
  9. PR Programmes, Campaigns, Planning, Stages, Objectives, Media, Techniques, Results
  10. Sales Promotion, Personal Selling, Methods, Consumers, Market Behaviour, Attention, Sponsorship
  11. Promotional Campaigns, Planning, Operation, SWOT, Strategy, Targeting, Marketing, International
  12. Measuring Advertising Effectiveness, Research, Opinions, Recognition Tests, Interviews, Surveys

7. International Business & Trade

  1. Import and Export. Image, Risks, Make or Buy, Acquisitions & Mergers. Developing Economies
  2. Marketing mix, Research, Market Segmentation, Product Fit, Promotion, Marketing Plans, Data
  3. Macro Factors, Entry Barriers, Import Control. Packaging, Quality, Safety. Environment: Political, Legal, Cultural
  4. Routes to Market; Direct & Indirect, Trading Houses, Agents, Joint Venture, Partners, Distributors
  5. Business Finance, Fixed & Variable Costs, Liquidity. Economies of Scale. Budgets, Ratios, Break-Even Analysis
  6. Export Costing, Pricing, Incoterms, Sales. Contracts, Offers, Breach of Terms, Processes
  7. Transport, Logistics, Freight Forwarders, Containerisation, Freight, Insurance, Customs Brokers
  8. Documentation, Customs Procedures. Tariffs, Bonded Warehousing, Bills of Lading
  9. Methods of Payment, Bills of Exchange, Letters of Credit, Preventing Fraud, Global Pricing Issues
  10. Currency, Exchange Rates, Spot and Forward Contracts. Premiums, Discounts, Market Exposure
  11. Financing International Trade. Short, Medium, Long Term Options. Forfait, Factoring, Leasing
  12. Suppliers, Partners, Support Organisations, Management Companies, Chambers of Commerce

8. Retail Marketing & Customer Relations 

  1. Modern Retailing, Products, Benefits, Customers, Retailers, Marketing, Brands, Merchandise, Distribution
  2. Retail Management, Business Ownership, Positions and Responsibilities of Retail Personnel, Jobs
  3. Consumer Behaviour, Retail Psychology, Buying Motives, Consumer Research, Market Segmentation
  4. Retail Location and Types of Retail Premises, Location Decisions, Factor Affecting Site Selection
  5. Retail Store Layout, Customer Flow, Product Mapping, Checkout, Service, Signage, Displays, Safety
  6. Retail Marketing, Product and Brand Management, Increasing Market Share, Market Development
  7. Finance, Forecasting, Budgetary Control, Cash Flow, Credit Control, Discounts, Sales Turnover
  8. Price Setting, Margin and Markup Pricing Strategies, Products and Demand, Psychology, Price Sensitivity
  9. Retail HR Management, Recruitment, Training, Motivation, Sales Demonstrations, Customer Loyalty
  10. Customer Service, Support, Satisfaction, Handling Complaints, Relationship Management
  11. E-commerce, E-tailing, Websites, Social Media, Viral Marketing, Community Building, Display Adverts
  12. Retail Marketing Communication, Personal Selling, Advertising, Sales Promotions, Product Returns


 Your CIC Fee includes:-

  • Your enrolment/registration with Cambridge International College, and your own high-quality, professionally produced and illustrated comprehensive International CIC Core Study Publications for each of the eight (8) Core Subjects of study.
  • CIC’s detailed, professional Study & Training Guides with full instructions on how to study to achieve success and gain top results.  An additional specially written Examinations Guide which includes expert advice, detailed guidance and tips on how to prepare for, approach and answer Examinations, is also provided.
  • Self-Assessment Tests with Model Answers, and Training Tests, Questions and Exercises, which can be used as ‘Past Papers/Questions’ for Examination preparation.
  • The Examination papers set for the Core Subjects; Examinations are written under Invigilation/Supervision in your own area - full details, guidance and explanation of how your Examinations will be arranged and how Invigilation is conducted will be provided when you register.  Note, CIC arranges Examinations in over a hundred countries worldwide for thousands of Members every year; it is a flexible, straightforward process and will be arranged when YOU are ready to write your Examinations.  
  • The prestigious Baccalaureate certification and Transcript on successful completion of the Programme.  Note, a First Study Year Transcript is also provided on completion of the First Study Year.
  • Your personal page on CIC’s Member Services website with access to results, despatch details, advice and guidance, and more:
  • Regular information and news including: Newsletters with details of special offers and new Programs and much more; and Competition Forms; by email and post.
  • Everything needed for your Study & Training success is included in the CIC Fee.


  • Further Study and Training Advice, and Assistance is available before, during and after CIC Study & Training; Members may ask CIC’s team of experienced Consultants for advice on further study and Programmes to improve career prospects and advancement.
  • CIC’s experienced and helpful staff can assist with numerous special requests, such as reference/recommendation letters and transcripts, and more, by post and email.

Further high-level and specialist Study & Training is available with CIC, either in the same specialisation or  in a new one, including: the Executive Business Administration Programme, which requires a Project/Thesis to be prepared, and a further specialist Subject and two more valuable and important Subjects to be studied; Mastery of Management Graduate Diplomas which specialise in a specific area of management; and the CIC EMBA Programme with various specialisations available.  Equivalent studies are also available through other higher institutions of education, universities and others worldwide (see the “Success Stories” section for many examples).

The Baccalaureate is designed for men and women to be able to proceed to high-level positions in their study and career areas, to gain promotions, and to carry out a wide range of responsibilities professionally, efficiently, with expertise and with confidence; this is all based upon the wide range of knowledge and understanding of vocationally and career-oriented marketing, business, global marketing, management and administration skills attained from this Baccalaureate Programme.

There is a wide range of options for further study - see the "Related Courses" section for suggestions – which include a second ABA & Baccalaureate specialization, the 'Double Award' EBA & BBA Bachelor degree Programme, and the 'Double Award' EMBA & MBA degree Programme.  You are welcome to ask the College for advice, and of course you can see details of these Programmes on this website.

Marketing Administration (BMA)
Sign up to this course

Payment Options:

British Pounds:
Single payment of £1350
Or 8 monthly payments of £220
Or 2 monthly payments of £750
US Dollars:
Single payment of $2700
Or 8 monthly payments of $440
Or 2 monthly payments of $1500
Single payment of €2100
Or 8 monthly payments of €330
Or 2 monthly payments of €1125
Fee payment methods

Duration & Assessments

The standard Study Period is two years (24 months) but this is flexible; the course can be completed in a shorter period, or longer if necessary.


To gain your prestigious Baccalaureate award you must sit and pass a written Examination/Assessment on each of the 8 Subjects in your Baccalaureate Programme.  Full and clear details about this are provided to you, including in your personal Study & Training Guide, after you have enrolled.  The clear information explains when, where and how your Examinations/Assessments will be arranged - it is a simple and straightforward process, which hundreds of thousands of other Members have successfully gone through.  If you study well and follow the advice in the CIC Study & Training Guide you will be well-prepared and capable of achieving good grades, and you will be able to achieve your valuable Baccalaureate in good time!

(See the “WHAT IS INCLUDED” section for this Course, and/or the “FAQs - Frequently Asked Questions” section of this website, if you would like more information.)


An accredited, approved qualification showing high level competence and ability to plan and conduct a wide range of marketing, business and management activity